Vancouver's new logo

The City of Vancouver has just spent $8000 on a new logo. It will cost much more to implement the change, to letterhead, trucks, cars, banners, and god knows what else, etc.

The new logo

Mayor Gregor Robertson says the new logo is "bolder and brighter and cleaner" than the old one.       Right.

The old logo

City staff suggest the new "wordmark" presents an image of Vancouver as "as a modern, innovative and highly desirable place to live and work."      Okay.


$8000. Or would it look better as $8000?  Or maybe: $8000?  What exactly are those people doing up in City Hall anyway?      

Copyright 2017 by Jim Murray.